February 2018 – Veit Schenk

Archive Monthly Archives: February 2018

“Online Marketing” Terminology Explained

This is for you if you're are relatively new to online marketing and not quite sure what all these different terms mean. In the short video-lesson, we'll cover terms like 

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    Advertising on Facebook and Google
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    Website vs Webpage vs Landing Page
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    Call To Action
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    Conversions & "Pixels"
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    Testing, Optimizing and Analytics
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    Email Autoresponder vs Newsletter vs Messenger
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    Webinars & Online Classes
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    Search Engine Optimization (SEO)

Test your understanding by answering the following questions:

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    did I use a "call to action" in the video? If so, what was it?
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    Do you have a call to action on your site? Is it above the fold? If not, what would be a good call-to-action?
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    The page you are looking at right now, is this a landing page, a webpage, just a 'normal' page? 
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    Can you spot any signup fields for an email autoresponder on this site? If so, do you think it's the "back/front of mind" type of newsletter, or a "guided decision making"-sequence?
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    Can you find invitations for Webinars on this site? Check out the 'enrolment'-process, then think how you could use something similar in your business!
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    How did you find this post? Through advertising, SEO, word-of-mouth, something else?

Any insights, and of course yoru "Anything Else" questions: leave a comment below!

Goal Setting For Entrepreneurs

In this short video-lesson, you'll discover why most entrepreneurs (especially those who are new to online marketing) set goals that ultimately lead to things like

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    analysis paralysis
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    information overload
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    perfectionism (and "never finishing anything" that goes along with it)
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    procrastination, and
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    "shiny object syndrome" (jumping from one method to the next without really ever mastering one)

Watch this video now, and make sure to actually do the short exercises

What are your main questions after watching the "goal-setting" video?

What aspects of your marketing would you now change from something that used to have "goals" attached to it, and change it over to "learning experiences"? 

And what would you like to learn?

Leave a comment below, and we'll get back to you with input & feedback.