The 1 Raving Fan – Veit Schenk

The 1 Raving Fan

So, you know you 'should' build a list ...

... and of course 'the bigger the better'.

Well, in this case-study I'm arguing for a different approach to list-building (with actual insights as to WHY) ... and it's all based on the idea of the "1 Raving Fan"

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